Recently, online businesses have become a trend as they started to appear on social media platforms such as Facebook and Instagram. Although Facebook and Instagram are both popular for business people, they differ on their efficiency in achieving business goals.Therefore, the similarity of building a business with Facebook and with Instagram is cost-effectiveness while the differences between building a business with Facebook and with Instagram are the target markets and their mobile-friendliness.
First, the similarity of building a business with Facebook and with Instagram is that both require less cost to operate a business. An entrepreneur can create a business page for both Facebook and Instagram for free, which will reduce business expenditures such as rent expenses and electricity bills. By doing so, the entrepreneur will maximize the profits and expand the business to a larger operation scale. For short, the processes of building a business with Facebook and with Instagram involve minimal business cost.
On the other hand, the first difference between building a business with Facebook and with Instagram is the business’s target markets. Facebook has users ranging from teenagers to the elderly people, making it easier for the business to find a suitable target market. Meanwhile, entrepreneurs who aim for a younger audience may establish their business on Instagram. In a nutshell, target markets are capable of affecting the business building process with both Facebook and Instagram.
Besides that, building a business with Facebook and with Instagram are different in terms of mobile accessibility. Facebook can be easily accessed by people as it is designed for desktop, laptop and smartphone usages. However, people may find it difficult to do the same thing with Instagram, which is mainly designed for mobile users. Therefore, mobile-friendliness is a key element for the business building process with Facebook from that of Instagram.
In conclusion, building a business with Facebook and with Instagram are both low-cost options for business people, and yet they differentiate themselves in target markets and mobile-friendliness. Nowadays, Instagram has started to gain global popularity, but Facebook still remains relevant with its users. Thus, entrepreneurs should know how to utilize Facebook and Instagram in their business strategies to bring out the best possible outcome.
(364 words)
No comments:
Post a Comment